September 17, 2015 — Reynolds and Reynolds announced today that its European operations has acquired Contact Advantage, a U.K.-based CRM provider with showroom, F&I and lead management solutions.

The company just launched a group of several mobile applications designed to let the dealership manage the customer throughout the entire purchase process using an i-Pad.

Contact Advantage supposedly will provide seamless integration capabilities to Reynolds U.K. systems. The company also has numerous relationships with OEMs in Europe.

It’s an intriguing move for Reynolds and may indicate an intensifying of the jockyeying between CDK/Kerridge, Dealertrack/incadea and Reynolds.