June 3, 2016 — Internet Brands, owned by private equity firm KKR, acquired Auto Credit Express earlier this week. With the acquisition, Internet Brands creates an expanded presence into the subprime vehicle loan market. Auto Credit Express, founded in 1999, matches subprime customers with financing lenders and dealers. It also provides training for dealers selling to subprime customers along with tracking software and lead management solutions.
KKR acquired Internet Brands (which owns CarsDirect) in 2014 for $1.1 billion and has helped finance seven acquisitions, including Auto Credit Express, since then. (See below.) In addition to the automotive space, Internet Brands also services the home/travel, legal and health industries.
Unity Media Works: automotive video marketing company
Ngage Live Chat: in-house live chat products for business websites
Net Driven: website and online marketing solutions for tire dealers, auto repair shops, auto body shops, used car dealers and auto parts retailers.
Total Attorneys: solutions that help small to mid-size law firms generate and manage leads.
Sesame Communications: cloud-based patient engagement and digital marketing solutions for the dental and orthodontic industries.
High Gear Media: publisher of automotive news, information, and tools for in-market car buyers. In addition to numerous enthusiast websites, High Gear Media also publishes Car Connection; Motor Authority; Green Car Reports.