Cliff Banks - The Banks Report

DealerTrack Acquires Dealer.com — What the Deal Means

Editor’s note: We updated a couple of sections below — the updates are in italics. We stated that Dealer.com was number one in marketshare for websites. The Cobalt Group has an estimated 9,000 franchise dealer websites in North America, Dealer.com has 7,000.  We have several thoughts regarding DealerTrack’s acquisition of Dealer.com which was announced late…

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