Cliff Banks - The Banks Report

New Era as Dealers Come Under Increased Attacks for Alleged Non-compliance

January 27, 2014 — Compliance officer sounds so Big Brother-ish or something that dates back to the Soviet era, but it’s quickly becoming a must-have for car dealers – and perhaps even the advertising agencies that service dealers. Here’s why: the Federal Trade Commission, the Consumer Financial Protection Bureau and the attorneys general from numerous… Continue Reading

Cliff Banks - The Banks Report

TrueCar Files Trademark Lawsuit Against Sonic Automotive

September 4, 2013 — We’re still working on the details but we do know in August TrueCar filed a lawsuit against the SonicAutomotive Group alleging trademark infringement. Sonic has been implementing a one-price, no haggle program for all of its stores. Earlier this year, Sonic came up with True Price as the name for the… Continue Reading