Cliff Banks - The Banks Report

TrueCar Files Trademark Lawsuit Against Sonic Automotive

September 4, 2013 — We’re still working on the details but we do know in August TrueCar filed a lawsuit against the SonicAutomotive Group alleging trademark infringement. Sonic has been implementing a one-price, no haggle program for all of its stores. Earlier this year, Sonic came up with True Price as the name for the… Continue Reading