June 1, 2017 — AutoNation named Lance Iserman as its new Chief Operating Officer and Executive Vice President of Sales yesterday. Iserman’s appointment is the latest in a series of executive moves by Chairman and CEO Mike Jackson designed to better position AutoNation for the future as it moves forward with new strategic initiatives to extend its brand nationally.
The move effectively splits the responsibilities held by President and COO Bill Berman prior to his resignation two weeks ago.
Iserman will oversee sales at AutoNation’s 260 plus franchise new-car dealerships and the stand-alone AutoNation USA pre-owned stores the group is building over the next few years.
Meanwhile, Scott Arnold, recently named Executive Vice President of Customer Care and Brand Extensions, will be responsible for the group’s parts, accessories and collision businesses, consisting of AutoNation Collision Centers, AutoNation USA Service Now, AutoNation Precision Parts and AutoNation Auto Gear.
The AutoNation-branded parts, accessories and collision center strategic initiatives were put in place in late 2016 to better establish its brand beyond new car sales and into segments of the business that will strengthen its customer relationships and long term profitability. The moves made over the last couple of weeks — in addition to aligning AutoNation’s management team with its strategic initiatives — also enhance the group’s executive bench with 11 senior level leaders who have been with the company an average of at least 16 years.
Most recently, Iserman, a 15 year veteran with AutoNation, managed its 81 dealerships in its Western Region overseeing the implementation of the group’s One Price Pre-Owned Vehicle strategy and enhanced Customer Financial Services there.
Replacing Iserman as AutoNation’s Western Region President is Steve Kwak, who has been part of the region’s management team the last 12 years. He’s also served as Market President for four of AutoNation’s market as well stints as a general manager for both luxury and import stores for the group.
In February, AutoNation also promoted Marc Cannon to executive vice president of communications, public policy and chief marketing officer, and Donna Parlapiano, to executive vice president of franchise operations and corporate real estate.