May 23, 2017 — We’re still waiting the official announcement, but sources have confirmed Experian Automotive will announce in the near future that it has acquired String Automotive, a 12 year-old data analytics firm based in Newton, MA.
The acquisition cements a relationship that began in 2014 when Experian Automotive’s Auto Market DNA℠ demographic and behavioral information’s was integrated with String’s business intelligence platform, the Dealer Positioning System (DPS).
String aggregates and analyzes data from multiple sources to help dealers evaluate their marketing efforts. Its DPS solution provides dealers with data-based recommendations on how to maximize those efforts.
Founder Ken Kolodziej and the team are staying on with Experian Automotive. The String name is going away, however.
There is no word on the financial terms of the deal.
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