September 4, 2015 – Confirming what The Banks Report reported on May 27, TrueCar announced earlier this week it is partnering with Sam’s Club in the creation of a new car buying program.
At least 12 automakers will participate in the Auto Buying Program, giving specific incentives to Sam’s Club members.
Customers buying used vehicles through the program will have up to three days to return the vehicle if they are not happy with it. Also, If a vehicle needs service or is in an accident, the new program will offer deductible reimbursements of up to $500 a vehicle.
Other than its relationship with USAA, TrueCar’s affinity programs have not performed according to expectations — which is an area the company says it is focused on repairing. Adding the relationship with Sam’s Club should extend TrueCar’s reach with customers. The program is expected to compete with Costco’s dealer affinity program which generated nearly 400,000 sales last year.
For more on TrueCar, read TBR’s analysis of TrueCar’s rough year culminating in Scott Painter’s removal as CEO of the company last month.