Cadillac’s Project Pinnacle Becomes Reality — Virtually

Cadillac’s Project Pinnacle Becomes Reality — Virtually

June 16, 2016 — Dominating headlines over the last 10 days was Cadillac’s pending move to “encourage” approximately 400 of it smaller franchises to become virtual stores. It’s a story that demands attention — Cadillac moving to virtual reality dealerships. But the reality (not virtual) is, the move likely will have little effect except to ultimately force…

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