Ryan Soffa is the Chief Product Officer for Unite Digital. With more than 20 years of experience in the digital marketing industry, including 13 years with FordDirect, as SVP of Product Strategy, and recently leading the international expansion of a global digital marketing provider Soffa has a unique perspective on B2B and B2C retailing. During his extensive experience in the marketing industry, Ryan has demonstrated a proficiency for growing businesses and increasing revenue through delivering quality service to clients. A graduate of Northwood University in Michigan, Soffa has obtained through his years in the industry a deep understanding of both retail and wholesale channels, including an expansive knowledge of how to create value by integrating technology with real-world expertise. He believes this is a critical business philosophy for growth.