A Detroit native, Rudi turned his boyhood passion for cars into a career. He has been an executive leader in online automotive for more than 15 years. Prior to overseeing Roadster’s daily operations, Rudi was Head of Vehicles for eBay Motors. Before eBay, Rudi was COO of CarWoo!, a VC-funded new car marketplace. And prior to that, he was VP and General Manager of AOL’s automotive properties. Rudi’s very first job was with Ford Motor Company. He earned a Bachelor of Science degree in mechanical engineering from Cornell University and an MBA from University of California at Berkeley.