Dave Boyle — 2019 AUTOVATE

A nearly 30-year automotive career that began with Newgen, Dave today is the CEO and President of Tire Profiles Inc.

Tire Profiles Inc. and its TreadSpec™ product line is the automotive industry’s leading supplier of tire tread depth and wheel alignment diagnostic equipment. Tire profiles helps auto dealers and repair shops sell more tires, wheel alignments and other “around the wheel” repairs, by providing equipment and processes that create a sound repeatable process.

Vehicle quality and design has led to the reduction of needed maintenance and repairs. Wear items such as tires, brakes and batteries are quickly becoming the only things left for shops to recommend and sell. Increasing the penetration of tire sales has become an essential element for dealers and repair shop to be profitable and grow as well as retain their customers beyond warranty.

The TreadSpec™ equipment and process takes the inconsistently of the human element out of the measurement portion of the process, giving our customers more opportunity to recommend and sell tires and all the other things associated with them. Tire Profiles currently has customers in 5 countries and is poised to dominate the North American tire inspection market.