Chris Marshall, Sr. Director Automotive Retail Planning and Development, Oracle Data Cloud
Chris is responsible for the Tier 3/Retail Automotive Planning and Development efforts for Oracle Data Cloud, primarily focusing on helping dealers and their marketing partners acquire, measure and optimize automotive audience data for their in-market, owner and service marketing digital campaigns for display and video advertising.
With over 20 years of automotive experience working at companies like RPA, American Honda, Automobile Magazine, Rapp Collins (Toyota’s data marketing agency), Chris’ background includes marketing and data driven roles on the automaker client side, agency side and partner development side. When asked which he liked best, he says they all have their up side. Most recently Chris held strategic planning and client relations roles at J.D. Power and Associates and with Dealertrack/ALG.
Outside the office, Chris is known for his chocolate chip pancakes and obsession to elaborately decorate his house and neighborhood with Christmas lights in southern California. When it comes to chocolate chips, Christmas lights or quality in-market shoppers, if some is good, more is better!