Bruce D. Coventry, President – Coventry Consulting Inc.
Using a “go see, go touch” approach to strategic decision-making, Bruce is focused on the long-term success of his Coventry Consulting clients.
Bruce’s global automotive experience and technology background give him broad experience in developing strategy, coaching management, developing meaningful performance metrics, and delivering high performing teams. He is equally comfortable on the plant floor or in the boardroom, and has a very “hands on” style. He has held senior management positions with General Motors, Ford, Chrysler and Dresser Waukesha Engine, as well as numerous start-up advisory board positions. He has also led several PE backed Tier-1’s.
At Chrysler he served as vice president of manufacturing and operations for Chrysler’s Engine, Foundry, and Axle Division, a $4-plus billion business. He was president and board chair of the Global Engine Manufacturing Alliance (GEMA), an engine producing joint venture between Chrysler, Hyundai, and Mitsubishi, with plants located in the US, South Korea, and Japan.
Bruce also served as president of Chrysler’s Global Electric Motorcar (GEM), an early electric car producer. GEM had $55 million revenue, but more importantly, generated ZEV credits, which allowed Chrysler to sell high-margin trucks and Jeeps in California and other regulated states.
When Fiat took over Chrysler in late 2009, he left Chrysler to become president of Dresser’s Waukesha Engine’s, a $500 million operation. His primary role as President, was to prepare the company for sale. Twelve months later, Dresser was sold to GE.
Bruce also has experience working with start-ups and companies starting to scale. He served as vice president of operations with full P&L working for Electrovaya, a Canadian lithium ion battery manufacturer.
During his extensive career he has worked with operating executives from several private equity firms, including Cerberus, Riverstone, and Mason Wells. While running the Global Engine Manufacturing Alliance, he worked closely with operational leads from Cerberus to help drive operational excellence, and lean principles across portfolio companies.
Developing a passion for the auto industry at an early age, Bruce began working for General Motors at seventeen, as a General Motors Institute co-op student. He has spent his career in a succession of increasingly responsible positions in manufacturing, quality, manufacturing engineering, industrial engineering, maintenance, purchasing, product design, operations, strategy, and a variety of C-level responsibilities.
He is a member of the board of directors of Canada Carbon CCB:TSX, an ultra-high purity manufacturer of nuclear- and battery-grade graphite.He served as Chairman of TowerSec, an Israeli automotive cyber security company which was recently sold to Harman/ Samsung. He is a Senior Advisory Board member at several start-ups, and is also past chairman, and a current trustee of his alma mater Kettering University (formerly the General Motors Institute).
Bruce has a bachelor of science in Industrial Administration from that university and an MBA from Michigan State University.
He is also an Instrument-rated private pilot.