Andrew Diffenderfer

Andrew Diffenderfer

Andrew Diffenderfer – Co-Founder of Foundation Direct

Driven by a passion for automobiles and digital marketing Andrew, or Diff has spent his entire career in the automotive industry.

From his time as a sales manager at his hometown Honda dealership to working at OEMs in sales and marketing, and most recently working as a Senior Automotive Retail Strategist at Google he has seen the evolution of digital marketing in the industry.

During his time at Google he saw the pace that technology was changing and how it could help dealerships and OEM’s drive more profitable business results from the platform, he believed there was a better way for dealerships to utilize key digital advertising platforms.

This is where Foundation was born, blending class-leading tech with industry knowledge of what dealerships need to grow their business.

Diff resides in Northern Virginia with his wife and 2 sons. He and his family are avid gear heads and outdoor enthusiasts. Whether it is a weekend at the race track or camping in the woods, you can be sure of one thing…it is always an adventure.